Columbia, Missouri · Serving the Midwest

We run the ads.
We build the positioning.

Verve Collective is a paid media and product marketing agency. Google & Meta Ads that perform, paired with the positioning that makes them worth clicking — one team, one point of contact, no hand-off between vendors who've never spoken.

You get our full, direct attention on every account — no hand-off, no junior manager, no queue. Direct Google & Meta Ads management, transparent reporting on every dollar, and pricing built for a business your size, not a big-agency retainer minimum.

Two disciplines. One connected strategy.

Most agencies sell paid media or positioning — rarely both, and rarely from the same person who's actually on your account.

01 — Paid Media

Google Ads & Meta Ads

Built, managed, and optimized against a real cost-per-acquisition target — not vanity clicks. Ad spend and management fee always itemized separately, on every invoice.

02 — Product Marketing

Positioning & Go-To-Market

Positioning, messaging, and go-to-market strategy — the reason someone converts once an ad gets them to look.

And the creative that feeds them

Creative that feeds the ads.

On Meta, an ad stops working in two to four weeks — not because the targeting broke, but because the audience has already seen it. Most agencies hand that problem to an editor who has never opened the account. We shoot and cut it ourselves, from the same data we're optimizing against. Creative add-ons start at $450/mo alongside a paid media retainer.

See the creative work →

Three things you can hold us to, from day one.

Not built to do everything — built to do two things right, and never hand you off.

No hand-off.

The strategist who plans your account is who's on your account — always.

Every dollar itemized.

Ad spend and management fee, always shown separately, always visible.

Tested before it's scaled.

A defined test phase before real budget moves — every account, every time.

What happens if you hire us.

01

Free discovery call

We listen first. If you're already running ads, we'll look at the account together — no pitch deck, no pressure.

02

Written proposal

A specific proposal within 3–5 business days: scope, timeline, price, and what's explicitly not included.

03

Agreement & deposit

A straightforward services agreement. We don't launch or touch a live campaign before it's signed.

04

Campaign build

You'll know your timeline and check-in points upfront — no disappearing for three weeks.

05

Reporting & review

Monthly reporting call, itemized and in plain language. Final delivery with agreed revisions for project work.

Scaled to your ad spend, stated up front.

No negotiation theater — you can see exactly which tier you land in, and why, before a proposal ever arrives.

Local / Emerging
Under $2,500/mo ad spend
$750/mo
Flat management fee
Growing
$2,500–$10,000/mo ad spend
18–20%
Of monthly ad spend
Established / Regional
$10,000+/mo ad spend
10–15%
Of spend, often bundled with product marketing

Product marketing engagements run $1,500–$6,000/project depending on scope. Ad spend and management fee are always itemized separately — you always see exactly what went to the platform and what came to us.

We're built on strategy first — that's exactly the point.

Most paid-media agencies are good at spending a budget. They're rarely as good at the positioning and messaging that makes that spend worth it in the first place. We built Verve Collective to close that exact gap — real strategic marketing thinking, paired with disciplined, tested paid-media execution.

Nothing here runs on instinct. Every account starts with a defined test phase before any real budget moves — Google and Meta Ads built and measured against a real target from day one, with the positioning work most agencies skip entirely.

Free account review. No pitch, no pressure.

Just a straight look at what your current ad spend is actually doing.

Book a free 15-minute discovery call directly on the calendar — no back-and-forth needed.

Book your free review →

Prefer to just ask a question first? Send it here and we'll reply directly.

trae@weareverveco.com 573.203.5389

One email a week. Real ad breakdowns, no fluff.

Every Monday: a real ad teardown, a positioning lesson, or a straight answer to something most agencies won't tell you. No spam, unsubscribe anytime.

Real breakdowns, not sales copy.

The same weekly newsletter content, in full — ad teardowns, positioning lessons, and straight answers, all in one place.

This week

The 3 numbers your ad account should be tracking

CPC, CAC, and ROAS aren't the same thing — and mixing them up is where most small-business ad spend quietly leaks.

Read the full post →
Last week

I pulled ads running in Missouri right now

A real teardown from Google and Meta's own ad transparency libraries — what's working, and what I'd change.

Read the full post →
Two weeks ago

Why "just run ads" is the wrong first move

A well-targeted ad pointed at a message nobody wants still fails. Positioning comes first — here's why.

Read the full post →